Notes on social, trends, and beyond.
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Ten Principles for Regenerative Social Marketing
During the time I’ve spent working specifically in social, I’ve often come across a type of person (both agency and client-side) who is looking for a quick-fix, maybe doesn’t really see the worth in organic, figure ads could do the job, and doesn’t put much stock in brand or strategy beyond look and feel. This…
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Social Media for SMEs in the Age of Coronavirus.
With much of the world on lockdown for the foreseeable, social media has become more important to businesses as both a way of supporting their communities and helping to keep them afloat financially during these tumultuous times. With this in mind, I wanted to offer five quick tips for ways that smaller and medium-sized businesses…
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How we’re using ChatGPT to improve our audience insights and social strategies
You’re probably a bit bored of ChatGPT posts already, I don’t blame you. I am too. Right now there’s lots of conversation about massive future scenarios, and much less about how we can use the tool as is to make our jobs easier and our research better. I’ve been playing around with ChatGPT for a…
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